Blog > Integrated Financial Technologies Brand Strategy
Logo & Brand Strategy design for Integrated Financial Technologies, a Financial and Tax Services company for small businesses.
The Problem
Integrated Financial Technologies was having a hard time breaking out of just doing people’s taxes for a living. It seemed that they were rebels without a brand.
The Solution
Integrated Financial Technologies needed a new look to go with their new business plan.
Your logo is the first impression that people have of your company, it needs to effectively communicate the essence of your business upon first glance.
— Mike Sinkula, Principal & Creative Director of Premium Design Works
Premium Design Works saw a chance to create a strong typographic icon to go with the growing business. The icon needed to be clever without being arrogant and over powering… much like Dave Coffey, President of Integrated Financial Technologies.
The Process
Logo design is an intricate art form using typography, color and iconography to communicate the essence of your business in one simple visual statement. Therefore, it should come as no surprise that there is a methodology behind the process.
Integrated Financial Technologies Logo Sketches
1) Idea Sketches: When an idea or two strikes it is much easier for me grab the pencil and start sketching out my rough ideas on paper.
It’s no surprise that the process starts out with an idea. What is a surprise to most people is that my ideas still get hashed out with the good ol’ pencil and paper. I had several ideas for the Integrated Financial Technologies logo and started sketching right away.
I have also found that if I try to sketch out my ideas on the computer, I will get bogged down with the software application and lose my inspiration rather quickly. This way I can get my rough ideas out quickly and all on the same sheet of paper. I can then decide which ideas are worth pursuing.
Integrated Financial Technologies Logo Studies
2) Type Studies: Once I have my basic conceptual ideas down, I can then start the type studies. The choice of typeface and the treatment of it is just as important if not more so than the overall concept.
3) Presentation: Finally, I will show the logo studies to the Client.