Blog > Merriweather Brand Strategy & Website

Posted by Mike Sinkula on December 8th, 2008 in Brand Strategy, Case Studies, Logos, Websites

MerriweatherWebsite design, development and Flash animation for Merriweather, whom for more than ten years has guided over 12,000 leaders at 37 global companies toward proven business results.

The Problem

Let’s face it… image is everything. Nowhere was this more apparent than the old website and brand of Merriweather.

The Solution

Since Merriweather’s target audience is the leaders of Fortune 500 companies, the new brand and website needed to speak directly to their needs.

Therefore, Premium Design Works needed to create a few fundamental components right-up-front:

  1. A more simple and profound logo
  2. A color scheme that was stronger and more inviting
  3. New imagery that would speak to the confidence and results that Merriweather achieves