Blog > Merriweather Brand Strategy & Website
Posted on December 8th, 2008 in Case Studies
Brand Strategy and Website Design and Development for Merriweather, whom for more than ten years has guided over 12,000 leaders at 37 global companies toward proven business results.
Let’s face it… image is everything. Nowhere was this more apparent than the old website and brand of Merriweather.
Since Merriweather’s target audience is the leaders of Fortune 500 companies, the new brand and website needed to speak directly to their needs. Therefore, Premium Design Works needed to create a couple of fundamental components right-up-front.
First, we redesigned the existing logo to be more simple and profound. We also used a color scheme that was stronger and more inviting to the corporate audience:
Second, we needed to create new imagery that would speak to the confidence and results that Merriweather achieves. When researching imagery, we came across a beautiful set of illustrations that then became our starting point to create a branded set of characters, backgrounds and graphics:
With the new logo, color palette and imagery in place, it was easy to carry out this new brand throughout the rest of the website and business collateral.
Merriweather now enjoys a much more professional and accurate representation of who they truly are and what they do. The Merriweather sales staff can now showcase the website during sales calls and feel confident when they pass along their business cards and marketing collateral to potential customers of the Merriweather brand.
Mike Sinkula has a B.A. in Communication Design from California State University, Chico, an M.S. in Human Centered Design & Engineering from the University of Washington and teaches web design at Seattle Central Community College.