Search Engine Optimization
A properly performed Search Engine Optimization (SEO) campaign increases the probability that web searchers will visit your site. By getting your information into your customer’s hands, you will inevitably increase your sales.
Simply put, search engines will find the keywords in your website text that users have queried (or searched for). Therefore, in order for your website to rank highly in search results, your website must contain keywords and phrases that match how your audience is searching for information.
Once you have created or gathered a list of keywords that your audience is searching for, you will then need implement those keywords into your page titles, body text and meta descriptions. Search engines will then find these selected keywords in your website text and display them in their search engine results.
What most website owners do not know is that using the all-in-one Search Engine Optimization (SEO) Plugins for WordPress may lead to incredible inconsistency, having to write duplicate content and a bigger load on their server. This can be a waste of time and a waste of money. Full Story »